Business Reviews

Liberty Cycle Center

Written by  January 31, 2007

One stop shopping has become very popular these days. As more and more demands are placed on our free time, the ability to purchase several items at one location is not only a time saver, but with today’s gas prices a money saver as well. Unfortunately this convenience sometime comes with an unwelcome tradeoff. Specialty shops often offer not only much more knowledgeable salespeople than their “one stop” competition, but also a level of personal service that seems to be on the decline these days.

Liberty Cycle Center has managed to contradict the norm by offering truly one stop shopping for all your power sports needs while retaining the warmth and knowledgeable staff normally associated with a mom and pop type business.

Bill Heishmam started Liberty Cycle Center back in 1968 with nothing more than 4 bikes, a one hundred dollar bill, and a handshake. Making customer service the TOP priority served him well. Bill’s son Jeff Heishman purchased the business from his father and took over as Owner and President in 1991. With a background of over 30 plus years riding as well as a stint as a professional ATV racer, who could have expected Jeff to do anything else? Jeff also believes in giving back to the community as Liberty Cycle Center not only sponsors the March of Dimes Bikers for Babies as well as Janey’s Over the Next Hill Ride, but Jeff has also served on the committees that put together both events for many years. On top of all this Liberty Cycle Center also Sponsors the Star Motorcycle Club.

Jeff added Duncan Barnett as General Manager bringing adding another 25 years riding experience to the staff. Duncan’s first motorcycle purchase years ago taught him an important lesson, unhappy customers don’t come back. Any successful business requires quality staff, and Jeff has assembled a team that believes as he does, customer service must be the top priority. A sales staff with over 30 years sales experience, a knowledgeable and helpful parts department headed by Larry Ludeke, Parts Supervisor with over 10 years experience. Couple these two areas with factory trained technicians, one of which has over 35 years experience, and you have a proven winning combination.

Of course all the quality staff in the world won’t keep the doors open without quality products to offer. Liberty Cycle Center has the bases covered with big name brands we all know and trust. Whether you are looking for a street bike, dirt bike or and ATV, Liberty Cycle Center offers the full lines from Suzuki, Kawasaki, and Yamaha. If you need a street cruiser the line of Star Motorcycles will be right up your alley. If by some chance you prefer water over dirt or asphalt a Kawasaki watercraft is just the ticket. Factory financing as well as many local lenders provide even the credit challenged a way to make their purchase painless.

After choosing the machine that fits your lifestyle you can be assured you have a great selection of all the things you need to get into action. Liberty Cycle Center has street and dirt riding apparel including, jackets, boots, helmets along with custom and performance parts to personalize your machine. Now you can get out and enjoy your new ride secure in the knowledge Jeff and his staff will be there after the sale to provide the customer service you deserve. One stop shopping can be great. Check out Liberty Cycle Center and you will soon find out why.

By By Loney Wilcoxson


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