Business Reviews

Ribbon Cutting at Heart of Dixie Harley-Davidson in Pelham, Alabama

Written by  April 30, 2006

We were invited to the ribbon cutting/opening at the new Heart of Dixie Harley-Davidson shop in Pelham, Alabama, under the management of Jerry Payne and ownership of Bill Peek. They had outgrown their old building just down the hill from the new one, but with 51,000 square feet to spread out in; I think it may take them a little while to outgrow this one.

With each Harley facility that Bill Peek puts together comes growth and experience, and it shows!
It was a picture-perfect morning Thursday, April 6 for a ribbon cutting outside. On hand for the celebration were the mayor of Pelham, Mr. Bobby Hayes, and some of the council members.

Bill was the perfect host, holding the door open for everyone to come inside, where we were greeted right off by a floor of “chrome.” I think that most guys would love to have a whole house with floors like that.
This place is huge! And beautiful! All “shiny new” and sparkling from the ocean of shiny new Harleys.
We continued our tour on into the service department waiting area where we were all served with a table of delectable pastries, hot coffee, juice and a huge cake that was oh-so-good!

Back to the shop—these mechanics have a massive state of the art service area to perform their magic in with several rows of lifts to make their job easier. Then it’s off to the two wash stalls to bring the bikes through to get them ready for their big “close-up”! Included in this exquisite new facility is a large building just for the H.O.G. chapter, all self-contained with a full-size kitchen. They were to “christen” the new building that night with their first H.O.G. meeting there. There is also a beautiful rock pavilion out front equipped with lights and power so all the bands have to do is hook up and jam!

They will have a huge grand-opening party that will take three days to throw. On May 19, 20 and 21, there will be vendors, a bike show, and a pig roast. There will be bands to break in the new pavilion, and the Hooters girls will be on hand, so to speak! All bikes welcome!

Store hours for the Heart of Dixie Harley-Davidson in Pelham are: Mon-Fri, 9 a.m. to 6 p.m.; Saturday 8 a.m. to 6 p.m.; Sunday 10 a.m. to 5 p.m. The new store is located at 333 Cahaba Valley Pkwy N in Pelham, Alabama. Make sure to stop by the third Saturday of each month for their customer appreciation days.

Cycle Connections would like to welcome Bill Peek as one of our newest advertisers and thank him for entrusting us with both of his Harley-Davidson dealerships, the first being Riders Harley-Davidson in Trussville, Alabama, with Tim Peek as manager. We greatly enjoy working with both of them and attending the events at both locations is truly a labor of love for both Leigh and I.

Thanks to both of you, and much success for the future!

Write-On and Ride-On
Story and Photos by Lynn Reynolds and
Leigh Lilly - Birmingham, Alabama