Motorcycling News

H.D NEWS CORNER

Written by  May 31, 2019

MOTORCYCLE 101: NEW COLLEGE COURSE OFFERS STUDENTS

THE “RIDE OF THEIR LIVES”

Harley-Davidson Riding Academy Added to College Spring Semester Elective Curriculum

 

MILWAUKEE (May 1, 2019) – Second-semester college students at the University of Wisconsin-Milwaukee now have a new favorite class to consider just in time for the start of summer: Harley-Davidson Riding Academy.

Offered through the Department of Kinesiology Sport & Recreation Office at the University of Wisconsin-Milwaukee’s College of Health Sciences, Harley-Davidson Riding Academy begins May 2. The elective course includes required reading and classroom lessons on the parts and functions of the motorcycle, suggested riding behaviors to promote confidence, and of course riding practice.

“Harley-Davidson is committed to building the next generation of riders and meeting them where they are – in this case on campus – is a natural extension of that strategy,” said Claudia Garber, Harley-Davidson Marketing Programs Manager. “While many may consider college itself to be the ride of a lifetime, we’re looking forward to broadening horizons even further with a real-life skill and access to a mode of transportation that they may not have considered before.”

Students who complete the course will receive one general credit toward their degree and an MSF completion card, which in many states exempts them from the riding portion of the state motorcycle license test and may qualify riders for discounted motorcycle insurance. The course includes use of a training motorcycle, course materials, and insurance.

Interested students must have a valid automobile driver’s license or learner’s permit and the ability to ride a bicycle.

Harley-Davidson will use the learnings from this pilot with the goal of equipping dealers to offer Riding Academy as a course option at other colleges and universities.

ADDITIONAL “CONTINUING EDUCATION” OPTIONS

Students beyond UW-Milwaukee can raise their hands to show they want Harley-Davidson Riding Academy added to their course catalogs by posting in social media using #IWantRiding101.

 

H DRidingAcademy 2For those a bit further off campus, H-D Riding Academy is offered at select Harley-Davidson dealers and provides expert guidance on basic motorcycle functions, rider safety skills and confidence boosting practice rides. Search for classes at www.h-d.com or visit H-D.com/explore.

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LIMITED-EDITION MERCHANDISE

First-of-its-kind collection available now

MILWAUKEE (May 21, 2019) - Harley-Davidson Motor Company and the Milwaukee Bucks have launched a special merchandise collaboration. Available now, the limited-edition line of adult and youth apparel will be available at:

This growing collection of merchandise features graphic lockups of the Bucks and Harley-Davidson Bar and Shield logo, along with a modern twist on the outline of the state of Wisconsin.

“This shared apparel collaboration is a celebration of the Bucks’ successful 2019 season, and proudly represents the brands’ shared city to fans and riders,” said Mary Kay Lee, Director of Consumer Product Portfolio, General Merchandise, at Harley-Davidson.

“This co-branded apparel line is an exciting extension of our collaboration with Harley-Davidson,” said Matt Pazaras, Bucks Senior Vice President of Business Development and Strategy. “We are proud that the Bucks sport a Harley-Davidson patch on their jerseys on the court. Now we look forward to seeing people wear these two iconic Milwaukee brands together as well.”

The special collection features adults printed T-shirts and sweatshirts and a youth T-shirt. Visit www.h-d.com/dealerlocator to find a Harley-Davidson dealer and shop.bucks.com to find a Bucks Pro Shop location.Harley DavidsonXMilwaukee Bucks AllTogetherNow t shirtHarley DavidsonXMilwuakee Bucks AllTogetherNow Black Youth T shirtHarley DavidsonXMilwuakee Bucks HuggingTheCurb T shirt

 

 

About Harley-Davidson Motor Company® 

Since 1903, Harley-Davidson has fulfilled dreams of personal freedom by leading the innovation of two-wheeled mobility. The company offers an expanding range of leading-edge, distinctive and customizable motorcycles and brings the brand to life through Harley-Davidson riding experiences and exceptional motorcycle parts, accessories, riding gear and apparel. For more information, visit http://www.h-d.com.

 

 

About The Milwaukee Bucks 

Founded in 1968, the Milwaukee Bucks are one of 30 teams in the National Basketball Association (NBA), competing in the Eastern Conference’s Central Division. In the 51 seasons since their inception, the Bucks have won an NBA Championship, two conference championships, 14 division titles and have made the playoffs in 31 of their 51 seasons. Under the ownership of Wes Edens, Marc Lasry, Jamie Dinan and Mike Fascitelli, who took control of the team in 2014, the Milwaukee Bucks organization has become a full-fledged sports and entertainment company, with its world-class home arena, Fiserv Forum, the surrounding 30-acre Deer District neighborhood, the Wisconsin Herd of the NBA G League and Bucks Gaming of the NBA 2K League.