Business Reviews

Worth Stock: Worth Harley-Davidson Grand Opening - Kansas City, Missouri

Written by  June 30, 2010

On Monday, April 29, 2010, Worth Harley-Davidson, one of the Midwest's highest volume Harley-Davidson dealers moved to a newer and larger location to accommodate their thriving business. Less than one week later on Friday, June 4 and Saturday, June 5, Worth Harley-Davidson celebrated their Grand Opening by putting on 'Worth Stock' the largest free concert Kansas City has ever seen.

No expense was spared on this event, which brought in several national music acts. Friday, June 4 was Free Country Concert day, which included Chris Cagle, James Otto, the Flat River Band, Drew Six, the Scott Ford Band and Outlaw Jim and the Whiskey Benders. Saturday, June 5 was Free Rock Concert day with Jackly, Nigel Dupree, the Federation of Horsepower, Stairway to Zeppelin, the Bob Harvey Band, My Dixie Wrecked and special guest star Brother Clyde, better known as Billy Ray Cyrus. Much to everyone's delight, Angie of Angie Land fame at the Full Throttle in Stugis, South Dakota put on several shows with her Flaunt dancers. Backstage we even ran into Full Throttle owner Mike Ballard.

There was lots of free parking for cars in the large field behind the dealership and over 3,000 parking spaces were available for motorcycles. We setup our Cycle Connections booth in the parking lot where cover models Jamie and Mandy greeted guests and posed for hundreds of photos. There were also several other vendors and charitable organizations setup in the parking lot including Bikers Against Child Abuse (B.A.C.A.). The American Red Cross was there promoting their annual RIDE for the RED, the Central Auto Racing Boosters (C.A.R.B) were signing riders up for their 2nd Annual Ride for the Victory, the Northland Animal Welfare Society (NAWS) was promoting their 4th Annual NAWS Ruff Ride Motorcycle/Hot Rod Dice Run. The 5th Annual Miles for Medals Dice Run was represented as well, who was setup next to Freedom of Road Riders Local 8 who was there promoting their 24th Annual Spring Fling Rally. On the other side of our booth, Don and the great folks with the March of Dimes® Bikers for Babies were setup and on the other side of them you could sign up for the 2010 Thunder Run to benefit JDRF.

Moniker Chain Maille Jewelry had a booth setup near the stage and a booth selling Jackyl swag and across the parking lot was a huge tent where you could get some great food. Beer vendors were also setup all around the stage area, which is almost unheard of for dealerships in the Kansas City area. In the parking lot on the north side of the dealership 85 mph Hats had a booth as did Jayhawk Marina from Hillsdale Lake who was selling all kinds of fun things such as motorized 'Cruzin' coolers. The fine folks from Ken Smith Autobody from St. Joseph had several of their custom bike displayed at their booth, and next door you could get your bike pinstriped at the Pinstripping by Eric tent. The inside of the dealership was packed with customers and near the front door you could get patches sewn on your vest or jacket. In the front parking lot Johnny Dare and Moose from 98.9 The Rock were on-hand doing a live remote, and our cover model Jamie just had to have her photo taken with Johnny.

This was one huge event, and I swear I must have run into almost everyone I know in the local motorcycle community. If you weren't there, I think you were the only one who missed it. If you haven't made it up to Worth Harley-Davidson's new dealership yet, hop on your bike right now and go check it out, and while you're there, make sure to check out the inventory of new bikes in the area on the south side of the dealership. I've never seen so many Harley-Davidsons in one place since last year's trip to Sturgis. Quite impressive!

By Mike Schweder

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